02 August 2026 Automotive

Freelander Targets 300,000 Annual Sales Ahead of SUV Pre-Sales

Freelander aims to sell over 300,000 vehicles annually as it prepares for the pre-sales launch of the Freelander 8 SUV on August 10.

The new Freelander 8 extended-range electric SUV displayed during production rollout.

The new Freelander 8 extended-range electric SUV displayed during production rollout.

, the new-energy vehicle brand established by Chery , sets a mid-term target of selling more than 300,000 vehicles annually within three to five years. The brand prepares to open pre-sales for its first production model, the 8, on August 10.

Changshu Plant Transitions To Production

The production milestone follows ongoing restructuring efforts at 's Changshu operations. The plant previously manufactured traditional internal combustion engine vehicles for the local market before production ended following declining sales.

Market data indicates that legacy Land Rover retail deliveries experienced a brief increase in June 2026. Analysts attribute this short-term shift to inventory clearance and price reductions rather than sustainable demand growth.

Company executives expect the new model to establish an initial sales base. Monthly targets range between 5,000 and 8,000 units, while higher figures remain stretch objectives.

Vehicle Specifications And Technology

Regulatory filings reveal that the new measures 5,118 mm in length with a 3,040 mm wheelbase. The extended-range vehicle pairs a 60.33 kWh CATL battery with a 1.5-litre turbocharged range extender to deliver a pure-electric driving range of 221 km.

Advanced technology features include Qualcomm's Snapdragon 8397 cockpit processor. The vehicle also incorporates Huawei's Qiankun driver-assistance system supported by an 896-line LiDAR sensor.

Global Expansion And Market Strategy

The brand outlines an extensive international footprint over the next five years. Plans involve establishing a commercial presence in more than 90 countries through a network exceeding 1,100 retail locations.

Commercial targets split the 300,000-unit goal evenly between domestic and overseas markets. The upcoming pre-sales event will provide the first direct market feedback for the company's new product strategy.

Vince's Auto Body Inc Editorial Team
Vince's Auto Body Inc Editorial Team
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