Toyota Sued for Tracking Users Who Rejected Cookies
Toyota faces a new class-action lawsuit alleging the carmaker secretly tracked website users who explicitly opted out of online tracking cookies.
A close-up of a Toyota logo displayed publicly on a company facility.
Secret Software Monitored Web Browsing
The complaint states that Toyota deployed specialized software to bypass user preferences. This Technology allowed third parties to gather detailed browsing activity, device information, and unique online identifiers.
Marketers subsequently used this intercepted data to deploy targeted advertising campaigns. Representatives for Toyota have not yet released a formal public statement regarding the active legal complaint.
Ancient Wiretapping Law Rules Internet
Lawyers filed the case under the California Invasion of Privacy Act. The state originally enacted this wiretapping law in 1967 to stop illegal telephone recording.
Modern plaintiffs now frequently use the statute to challenge invasive website tracking software. Privacy compliance firm OneTrust reported that lawyers filed more than 800 similar lawsuits under this act in 2025 alone.
Corporate Multi-Million Dollar Settlements Rise
Toyota joins a rapidly growing list of major corporations facing intense legal scrutiny over digital Privacy. Several high-profile firms recently chose to pay large sums to resolve similar tracking claims.
Forbes Media agreed to pay $10 million in May to settle a digital tracking Lawsuit. The Los Angeles Times also finalized a separate $3.85 million settlement over similar data collection practices.
Other prominent organizations face ongoing legal battles over the same issue. DraftKings and the National Football League have both received complaints over their website tracking technologies.
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