Target Launches Beauty Studio Concept After Ulta Partnership Ends
Target is introducing its new Beauty Studio concept across 600 stores following the conclusion of its shop-in-shop partnership with Ulta Beauty.
Target storefront displaying the new beauty department layout and signage
New Beauty Studio Features
The upcoming concept brings together more than 1,600 products from 90 prestige, emerging, and international brands. More than two-thirds of these featured brands are completely new to Target shoppers.
Stores will offer dedicated Beauty advisers, product testing, and personalized recommendations. Amanda Nusz stated, "It is an inspiring destination to discover what is new, now and next in Beauty."
Expanded Product Assortment
The extensive product lineup spans skincare, makeup, haircare, and premium fragrances. Target is also introducing international names like Mexican brand SARELLY and French nail care brand Manucurist.
Participating locations will feature a central display that rotates several times a year. The retailer is also offering miniature products to give shoppers an affordable way to test items.
Loyalty Integration And Growth
Target connects the new concept to its Target Circle loyalty program through exclusive offers and rewards. The first 100 guests at a September 26 promotional event will receive bonus credit.
Company officials emphasize that these merchandise investments form part of a broader strategy to return to growth. Existing Beauty aisles will remain alongside the new elevated studio displays.
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